The Stillbirth Foundation Australia Launches #IAMTHATSTATISTIC to Break the Silence on Stillbirth – October 15, 2015

Every year 2,190 babies are stillborn in Australia. That’s 6 Australian families who experience the devastation of stillbirth every day. On 15 October 2015, Pregnancy Loss Day, the Stillbirth Foundation is launching #IAMTHATSTATISTIC to raise awareness of stillbirth. The campaign aims to unite families who have experienced stillbirth and build an Australia-wide community of supporters. Through a digital platform ( – for public media release on October 15, 2015 but website is available now for beta testing), parents will be able to record their baby’s name whilst sharing photos of themselves or photos symbolic of their loss to demonstrate to all Australians the expanse of this invisible and silent issue.

Stillbirth is the leading cause of death in children under 12 months old. Despite medical advances, the causes of stillbirth are largely unknown. Australia leads the way in research and whilst some risk factors including diabetes, high blood pressure, pre-pregnancy obesity and smoking have been identified, in many cases the cause remains a mystery.

Parents who have lost a child to stillbirth are invited to join the community on the website which will go live on October 15, 2015 to mark Pregnancy and Infant Loss Remembrance Day.

It’s hoped the campaign will reach at least 2,190 families by 31 December 2015 to highlight the number of babies lost each year. As of October 5, 2015, 215 supporters had registered their interest to join the #IAMTHESTATISTIC campaign.

Michelle Cullen lost her son Cullen to stillbirth on 6 August 2013.

“Stillbirths are far too common in Australia. With the advancements in medical technology, we should be at the forefront of research. The Stillbirth Foundation does an amazing job of raising awareness. I hope that the #IAMTHATSTATISTIC campaign takes off, breaks the silence and inspires even more awareness about stillbirth.” – Michelle Cullen

Teneille Milburn Breen’s daughter Alora was stillborn on 27 October 2014.

“While I suffered the most unimaginable loss, which will forever be part of my life’s story, I will always cherish the time I had with my precious Alora. We will always remember her. Alora has given us the strength to break the silence of stillbirth. She has also introduced me to the most inspirational women through online support groups, that provide me with a safe place to share… They are my closest confidants, always there to pick me up when I’m feeling down, help me honour her and her memory everyday.”– Teneille Milburn Breen

Whilst Michelle and Teneille’s stories are heartbreaking, the reality is that there are many more stories like Michelle and Teneille’s that are waiting to be told. The #IAMTHATSTATISTIC campaign aims to help others tell their story and finally break the silence.

The Stillbirth Foundation Australia is the first and only charity in Australia solely dedicated to researching the causes of stillbirth in order to identify risk factors and develop necessary preventions. The Stillbirth Foundation Australia is recognised nationally as a leading voice on stillbirth, and strives to deliver current and vital information to the state based health networks, families who have experienced stillbirth and the broader community.

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